Reddit's Secret Sports Playbook Just Dropped, and It Claims Their Fans Are #1

In a bold move that's turning heads across the digital marketing world, Reddit has just unveiled a comprehensive new report that positions it as the undisputed champion of online sports engagement. The platform dropped a detailed 26-page guide, its '2025-26 Sports Playbook,' essentially handing advertisers a roadmap to a goldmine of die-hard fans.

If you thought Reddit was just for niche memes and tech support, this report is a major wake-up call. The document reveals that sports communities are a colossal driver of activity on the platform, boasting massive interaction and engagement numbers. It's not just one or two sports, either; the playbook confirms that all major professional sports leagues have enormous, thriving communities of dedicated followers.

The Knockout Punch

But here’s the bombshell claim that has competitors buzzing: Reddit users are bigger sports fans than users on any other social media app.

That's not just a hunch; it's a finding from a survey of 750 U.S. social media users cited in the report. Reddit is directly challenging the dominance of other platforms by arguing that its audience isn't just passively scrolling—they are the deeply invested, highly knowledgeable superfans that brands dream of reaching. This suggests a level of passion and dedication that goes far beyond a casual 'like' on a post.

What This Means for Marketers

This report is far more than a simple data dump. It’s a strategic guide designed to lure advertisers away from their traditional social media spends. Inside, brands will find a wealth of information, including:

• Breakdowns of fan interest across various leagues.
• Actionable campaign ideas tailored to specific sports.
• Insights into how to authentically connect with these passionate communities.

Reddit is making it crystal clear that its platform is the premier digital stadium for sports debate, celebration, and obsession. For advertisers who have struggled to find genuine engagement elsewhere, this playbook offers a compelling new strategy. The message is simple: if you want to talk to real sports fans, you need to be on Reddit.