Marketing Focus

Stop the quick-check spiral: how TLV pros stay heads-up, phone-down

מערכת N99
3 בספטמבר 2025
כ-5 דקות קריאה
Stop the quick-check spiral: how TLV pros stay heads-up, phone-down

Eyes up, phone down: move through Tel Aviv with your focus intact

Tel Aviv days move fast. You’re hopping from Hashalom to Rothschild, squeezing notes between a Red Line transfer and a late US call, dodging bus lanes on Shalma so you don’t learn the hard way. And every “quick check” of the phone spirals into app juggling, missed turns, and that low‑level stress that lingers through the day.

You know the pattern: crowded sidewalks, a scooter ride, a client lobby, and your head keeps dipping to a screen. On bikes and e‑scooters it’s worse—glare, distractions, and fines for hands‑on phones. In meetings, you either stare at your lap for talking points or wing it and hope. Audio‑only wearables don’t show names or turns. Camera glasses feel awkward in offices. Nothing really keeps you present across all those modes.

Meet Even Realities G1: prescription‑grade eyewear with a discreet, bright micro‑HUD that shows exactly what you need—notes, prompts, directions, timeboxes, quick translations, and AI answers—so you can stay heads‑up and off your phone.

How G1 works (3 steps)

  1. Put them on like your normal specs. Lightweight magnesium/titanium frames with prescription options and coatings you actually want.
  2. Pair once. Pick your glanceable cards: Navigate, QuickNote, Teleprompt, Translate, notifications, and an AI concierge tuned to your preference.
  3. Glance, swipe, speak. Temple touch for quick actions; dual mics for dictation (and an option to use your phone’s mic in noisy spots). Notes and cues appear a couple meters ahead, crisp and readable—even in midday sun.

What you get out of it

  • Fewer phone pickups and fewer context switches. Expect to claw back real minutes—often 10–15 a day—from “just checking” and app hopping.
  • Stronger delivery. The teleprompter follows your voice so you keep your eyes up and your pacing steady.
  • Smoother, safer wayfinding. Subtle arrows and street names help on foot, in rideshares, or on scooters without the down‑to‑screen dip.
  • All‑day wearability. Typical battery runs a day; the charging case adds about 2.5 recharges. You forget you’re wearing tech.

Why it fits Tel Aviv

  • Privacy‑friendly everywhere you work: no camera means fewer raised eyebrows in coworking, client offices, classrooms, or cafes.
  • Commute‑tuned: works across walking, scooters, cars, and trains—so the HUD follows you, not your vehicle.
  • Sun‑readable, heat‑ready: micro‑LED text stays visible outdoors; lightweight frames keep things comfortable when it’s humid.

What reviewers and users are saying Independent reviews highlight the low‑profile design, comfortable fit, and readable HUD; speakers love the on‑face teleprompter. Feedback called out AI responsiveness and mic pickup in noise—recent updates added an option to use your phone’s mic to improve recognition, and the software continues to tighten.

What’s inside (without the hype)

  • HAOS micro‑LED waveguide HUD, tuned for glanceable text
  • QuickNotes, Teleprompt, Translate, Navigate, notifications, and an AI concierge
  • Touch controls, dual mics, Bluetooth to your phone
  • Prescription lens support, sun clip option, advanced coatings
  • Charging case with roughly 2.5 extra charges

Straight talk on price and availability

  • Typical owner cost: from $599 for the HUD frames; most buyers add prescription lenses ($129–$150) and often a sun clip ($100).
  • Israel availability: there’s no official local retail or direct shipping listed to Israel today. You can import privately or via select EU/US partners; expect customs/VAT at checkout. We provide an import guide and clear warranty terms up front.

Risk‑reduced by design

  • 14‑day return window for like‑new units if it’s not for you
  • Limited warranty: 1 year outside the EU (2 years within the EU) against manufacturing defects

Who this is for (and not)

  • For Tel Aviv tech pros who want less phone time while they move—walkers, riders, and drivers who value discreet, glanceable info and better on‑the‑spot speaking
  • Not for those seeking POV filming or open‑ear audio on glasses—G1 has no camera and no speakers by intent

Less tapping. More doing. Eyes up, Tel Aviv.