Marketing Focus
Still glancing at Waze? The heads‑up way through Tel Aviv
Eyes up, phone down: a safer, calmer way to move through Tel Aviv and still get things done
If your day runs on back‑to‑back meetings, late calls across time zones, and quick hops between Hashalom, Dizengoff, and Sarona, you know the dilemma: you need directions, names, and notes—but pulling out your phone means missed turns, split attention, and sometimes, a ticket. Audio‑only wearables help until names, street signs, or meeting codes matter. Wrist glances are better than phone‑down, but still another glance away from the world in front of you. There’s a way to keep your head up, keep pace, and still catch the essentials—without inviting social friction or legal risk.
The product/value in one line: Even Realities G1 are minimalist, prescription‑grade smart glasses that project a discreet, bright text HUD for QuickNotes, subtle nav cues, teleprompting, notifications, translation, and AI answers—so you stay heads‑up and off your phone.
Who this is for: Tel Aviv tech pros on the move, 25–45, who walk, scoot, rideshare, or drive between meetings; who want fewer phone pickups, hands‑free capture of ideas, and a socially acceptable, privacy‑respecting way to stay informed without looking like a recording device.
Three forces make the old habits worse now:
- Legal pressure: Israel prohibits holding your phone while the vehicle’s moving. “Just a quick look” can get expensive, fast. Hands‑free is not optional; it’s baseline.
- Multi‑modal reality: your commute stitches scooters, Red Line transfers, ride‑shares, and walking. Car‑bound solutions (dash HUDs, CarPlay) help for one leg, then stop. Audio‑only misses names, codes, and exact turns when it’s loud or crowded.
- Social friction: camera‑forward glasses trigger immediate pushback in offices, cafés, and client meetings. You need something that looks like eyewear, not a camera—even more so in privacy‑sensitive workplaces.
The hidden risks:
- Attention tax: every down‑glance is a break in situational awareness; on two wheels, that’s the difference between a clean ride and a close call.
- Ticket anxiety: bus lanes and quick‑change signage around Yafo/Shalma don’t forgive late reads. Audio prompts can’t show “which lane?” at a glance.
- Social optics: camera‑on‑face can be a deal‑breaker in client offices and coworking spaces; some venues won’t allow it, period.
- Workflow gaps: notes captured don’t resurface where needed; you lose the value in the transition between legs of your day.
You can run this with your current tools (notification settings, watch haptics, Voice Memos) and you’ll feel the difference. But doing it manually takes discipline, extra taps, and you’ll still be looking down. This is where G1 compresses the whole loop.
Why this reduces risk
- Legal‑safe helper: fewer impulses to touch or even look at your phone while moving. Eyes stay up; cues come to you.
- Socially smooth: looks like normal glasses. No camera means fewer objections in client meetings, classrooms, and government‑adjacent spaces.
- All‑day wear: magnesium/titanium construction, pro coatings, prescription options, two frame shapes. Battery goes through a day; the case adds ~2.5 recharges.
Proof you can trust
- Independent reviews consistently praise the design, display readability outdoors, and the teleprompter. They also note that AI reply speed and integrations are still maturing—fair. Software updates in 2025 improved mic flexibility and everyday polish.
- Customer stories echo the core value: fewer phone pickups on walks, smoother presenting, and the ability to “look people in the eye again” while still getting what you need.
What’s inside the product
- Display/optics: micro‑LED to waveguide HUD; ~20° FOV; up to about 1,000 nits; tuned for text legibility at a comfortable focal distance.
- Modules: QuickNote, Teleprompt, Translate, Navigate, Notifications, AI concierge.
- Build: premium frames you can live in; prescription lens options and a clip‑on sun lens.
- Pricing: baseline frames with HUD commonly listed at $599; with prescription lenses and sun clip, typical total ownership sits around $729–$849 before shipping/tax.
Transparent caveats for Tel Aviv buyers
- Availability: there’s no official Israel shipping listed at the time of writing. Many Tel Aviv pros import privately (customs/VAT apply) or purchase via EU partners while traveling. We’ll share a white‑glove import guide and a VAT estimator before you commit, so you know the full landed cost.
- Responsiveness: if your workflow relies on long AI queries or deep translations, keep expectations realistic. G1 is optimized for micro‑interactions.
How the Heads‑Up Flow framework runs on G1 (and saves you minutes daily)
- Filter becomes default: only essentials land in your HUD—time to next meeting, a single navigation arrow + street, and a one‑line note. No feed, no doomscrolling.
- Glance becomes effortless: 2–3 second looks instead of 10–20 second phone detours. Many users report reclaiming 10–15 minutes per day in micro‑slices.
- Capture gets sticky: long‑press, speak, done. Notes tag to time/place and re‑appear where useful—lobby, elevator, next block—so you don’t open apps in motion.
- Recall is automatic: the HUD surfaces the right card at the right moment; you keep moving.
Real Tel Aviv scenarios
- Dizengoff crosswalks: you get a nudge—“Left on Ben Gurion”—in your periphery. No stop‑and‑check, no blocking the sidewalk.
- Scooter to Red Line: helmet on, ride; at the station when the screens are “not working,” your transfer countdown is still on your lens.
- Night call from US colleagues: walking home through Sarona, you dictate decisions to QuickNotes hands‑free. They’re waiting in your HUD outside the office the next morning.
Why now is the smart moment Waiting has a cost. With enforcement tightening on two‑wheelers and a legal baseline that punishes phone handling in cars, the “I’ll just check quickly” habit is more expensive than it looks. Add summer glare, higher humidity, and bus‑lane fines, and each down‑glance is a lottery ticket you don’t want. On the upside, the product category has matured: G1 delivers a bright, readable HUD in frames you can actually wear all day, and the software keeps improving on the “short, useful, now” interactions you need.
A candid comparison on value
- Against camera‑glasses that cost less up front: if you don’t want to wear a camera on your face into client offices, those savings vanish the first time you’re asked to take them off. G1 avoids that conversation entirely.
- Against audio‑only glasses: if you’ve ever needed a name or street at a glance in wind or traffic, you know why text matters.
- Against phone‑only: the risk and attention tax compound, even if each check feels small.
Short FAQs (so you can decide fast)
- Does it record? No camera. No open‑ear speakers. It’s eyewear with a HUD.
- Will it replace Waze/Moovit? No. It complements them with brief, glanceable cues—so you check your phone less.
- Battery life? Typically a day; the charging case adds around 2.5 full recharges.
- Price? $599 baseline for frames with HUD; typical total with prescription and sun clip lands ~$729–$849 before shipping/tax.
- Returns/warranty? 14‑day return on like‑new units; limited warranty 1 year (outside EU) or 2 years (within EU) against manufacturing defects.
If it breaks, you want a fix, not a quote. If it helps, you want it to help here, not in theory. That’s the promise: fewer steps, fewer misses, and a calmer, safer commute—delivered in glasses that look like glasses.